Emerging Enterprise

http://bit.ly/2FbUWVf The Case Study: TopTutor- Raising Start-Up Capital, China The Challenge: This week you have the first chance to evaluate how and what you have learned in a professional sense over the last weeks, when we have your Live MICA of the semester with TopTutor's Chairman! Here are the questions that he would appreciate you addressing in your team reports for Wednesday: 1) How would you enter the Chinese market if you were advising TopTutor? 2) Being such a big country, how would you know where to locate yourself? 3) How about IP? Would you be afraid to release details of your idea? How can you protect your IP for a service like TT in China or elsewhere for that matter? 4) What kind of new start ups are likely to succeed in China - are there demands for specific products / services in the EdTech sector, for example? 5) What would be the advantages / disadvantages of setting up in China rather than your home country? 6) Wh...

The Case Study: Artecola- Low R&D Innovation Brazil 1. LEAD Team Challenge Brief 2. INVESTMENT Team Challenge brief   ACTION Team Response & Reports Action Team  A  (Argentina & Spain)   Effectual  Action: Turn to Services   Why?    From inside   Tradable good side highly covered.   Expand markets   (not only  LATAM ) .   Diversify risk  (product, market, region) , as the company is getting massive.   High know-how in technology.    Pro-Innovation culture.   Prone to work in different business branches.   Successful expansion experience (Acquisition &  A lliances)   From outside:   I n 2014, for the first time since records began and almost certainly for the first time in human history, services, rather ...