Chapter 4- Artecola (Brazil: Low R&D /Innovation)
The Case Study: Artecola- Low R&D Innovation Brazil 1. LEAD Team Challenge Brief 2. INVESTMENT Team Challenge brief ACTION Team Response & Reports Action Team A (Argentina & Spain) Effectual Action: Turn to Services Why? From inside Tradable good side highly covered. Expand markets (not only LATAM ) . Diversify risk (product, market, region) , as the company is getting massive. High know-how in technology. Pro-Innovation culture. Prone to work in different business branches. Successful expansion experience (Acquisition & A lliances) From outside: I n 2014, for the first time since records began and almost certainly for the first time in human history, services, rather ...