Chapter 5- TopTutor (China, Raising Investment)
http://bit.ly/2FbUWVf The Case Study: TopTutor- Raising Start-Up Capital, China The Challenge: This week you have the first chance to evaluate how and what you have learned in a professional sense over the last weeks, when we have your Live MICA of the semester with TopTutor's Chairman! Here are the questions that he would appreciate you addressing in your team reports for Wednesday: 1) How would you enter the Chinese market if you were advising TopTutor? 2) Being such a big country, how would you know where to locate yourself? 3) How about IP? Would you be afraid to release details of your idea? How can you protect your IP for a service like TT in China or elsewhere for that matter? 4) What kind of new start ups are likely to succeed in China - are there demands for specific products / services in the EdTech sector, for example? 5) What would be the advantages / disadvantages of setting up in China rather than your home country? 6) Wh...