Emerging Enterprise

Contextual Anchors 0 Nation Growth Rates  1 Classification 2. Classification Criteria 3. MSCI Market Accessibility Measures Click Page 3 HERE legible for table 4. Country Per Capita Incomes  5. Company Qualitative Credit Risk Assessment

Lead Teams Chapter 4  Macro Context Refs: • Challenge How does a medium size family firm expand outside of its regional markets? Understand the challenges of internationalisation facing a medium-size family business. The case allows you to discuss the strategy of going from a local leader to a global player, the drivers of internationalisation and the logic underpinning this process, notably in an emerging market context (Latin America).  Should the company consider scaling up its operations to other countries in the region? How should it make the transition from local leader to global actor? Evaluate the alternatives that a firm must consider when expanding to other markets. Artecola operates in Brazil, the biggest market in Latin America.   What different entry strategies such as greenfield investment, entering equity joint- ventures, and mergers & acquisitions are available to family firms in expanding to new markets beyond the region? ...